I’ve got a copy of my report
“64 Fantastic Ways
to Increase Your
Catalog Response”
right in front of me, and I
just pulled out idea #1 to
share with you...
Idea #1:
Boost Your Catalog Results – Turn it Into a Magazine!
The trend of the future will most likely be catalogs that resemble magazines as closely as possible. This catalog marketing idea will give you a catalog design that will increase the perceived value of your catalog and increase its readability and acceptance.
OK, you want to know where I’m getting this crazy catalog marketing idea from… I’ve got a copy of my report “64 Fantastic Ways to Increase Your Catalog Response” right in front of me, and I just pulled out idea #1 to share with you.
You just brought today’s mail in and you are holding a catalog and a magazine in your hand, which one are you more likely to save? That catalog is more likely to end up in the trash. A magazine seems to have more importance, something you save to read. Let’s give that same appeal to your catalog!
A Magazine Cover for Better Catalog Results:
Now we are going to take advantage of the appeal and looks of a magazine for your catalog. Design your catalog cover with a magazine in mind. Incorporate into it a magazine masthead look. Design this masthead to include your catalog name. “Lands’ End” does a good job of this. And don’t forget to include your cutline under the masthead. This is the line that describes what you are all about such as this one from the “Doctors Foster and Smith” catalog “Quality Products For Small Pets.”
Include on your cover such magazine type items as a cover price (even though you give your catalog away put something like a $5 or $3 price on it to increase its perceived value and keep it from getting thrown out) Lines of large copy across the cover describing what’s featured inside with the page numbers looks cool. You know, like you’ve seen on magazines.
I like to see artwork depicting the lower right cover corner being pulled back to reveal a listing of some of the features or special items inside or just highlighting a special item. Or how about showing more of the cover being pulled back and a bunch of your products popping out? You’ve got to entice those buyers to look inside your catalog!
Let this Catalog Marketing Idea Continue on Inside:
Now consider creating a catalog where the inside pages resemble a magazine. The pages could contain some articles spaced around your merchandise selections. If you want to get real clever, the articles could be written to tie in with the merchandise being offered and the copy would promote these items. Of course these articles will be selling messages for your products giving examples of how to use your products. Or if say you are selling decorating items, have articles that describe how to do certain projects and mention how to do it with your products. If you are selling gourmet food items or spices or something like that throw in a few recipes which call for the use of your products of course.
Including pertinent articles will give your catalog pages more of a magazine flavor, increase customer interest and increase your catalog results! But be careful, if you don’t tie-in the articles and layout smoothly, you take the risk of confusing your readers.
Give Your Catalog Marketing the
Timeliness of a Monthly Magazine:
Make your catalog similar to a monthly magazine! You wouldn’t necessarily have to mail one out every month. Just spotlight a certain month, say July. Then put a July cover date on your catalog. Everything in this catalog could tie in with July activities. Highlight such activities as picnics, swimming, beaches, parties, 4th of July celebrations... hot weather fun of all kinds. Include artwork with strong July themes. Further enhance this theme by including appropriate articles and features.
This monthly magazine concept will work well for catalogs selling clothes, gourmet food, toys, electronics, gifts and a lot of other different items. Just use a little creative thinking to see how this would fit in with your products.
There are so many more great magazine style catalog ideas you can use, pick up several magazines and get creative!
This was just idea #1, there are 63 Fantastic Ways to Increase Your Catalog Response left!
Get this special report the easy way, steal it from me at this low reduced price!
Your friend for catalog results,
Gil Carlson
P.S. I guarantee this will really increase your catalog results. You will get this special report in a couple of days. Then go ahead, discover all the secrets inside, If you are not completely amazed, I’ll expect you to return it for a full refund!
P.P.S. I don’t want you to miss out on this amazing catalog marketing opportunity opportunity, but I don’t want you to have to pay the $49.95 cover price so many others have paid (and really thought it was worth many times more). Order today (hurry before I come to my senses) and I'm slashing $25 off the price, you are going to get it for only $24.95!!!
P.P.P.S. Not only am I saving you 25 bucks, order now and I'm also paying all the shipping costs so you can you get it in your hands in a couple of days. I don't care where in the world you live, I'm paying out of my pocket to ship it to you via U.S. Postal Service 2nd Day Priority Mail!
Now is the time to make that decision before the price goes back up and I start charging for shipping again...
Click on that “BUY NOW” button below… go ahead, click on that button, don’t let me down! (If you don't buy today, I just might sell copies of my report to all your catalog competitors!)
(Or if you live in the U.S. and prefer to mail a check for $24.95, send to G. Gilbert Carlson, 922 Allendale Dr., Hampton, VA 23669)
64 Fantastic Ways to Increase
Your Catalog Response
Get These Catalog Design Secrets to boost Your Catalog Marketing Results!...
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LINKS TO GIL'S OTHER WEBSITES:
Internet Marketing Facts | 4 Steps to Profitable Website | Website Colors Boost Response Internet Copywriting Secrets Tips | Website Excitement Sells | Website Word Power
Discover what my "CATALOG CRITIQUE" can do to boost your catalog marketing results, get my personal critique of your catalog, click here:
Discover what my "CATALOG FACTS & FIGURES" special report can do to boost your catalog marketing results, get the catalog marketing results you deserve, click here:
Get These Catalog Layout & Design Secrets to boost Your Catalog Marketing Results!...
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Hi! I'm Gil Carlson,
I've spent the last 37 years creating powerful marketing and I have a lot of catalog marketing ideas to share with you! Did I tell you about my Catalog Facts & Figures report, and that I critique catalogs, plus I'm involved in writing, designing, marketing catalogs, powerful catalogs that sell!I have to tell you about the one catalog marketing and design book that will really help you to do amazing things to improve your catalog, it's my 64 Fantastic Ways to Increase Your Catalog Response, is just a click away!Did I tell you about my amazing new Mail Order Millionaire Copywriting Secrets Report for writing amazing catalog copy, and more?But, you don’t have to buy anything if you don’t want to, I’m giving away lots of valuable priceless catalog marketing ideas on this website. While I might not make a lot of money off this website, I’ll sure make some friends!Just take a look at those free catalog marketing articles on this website!Plus you can also get help for your direct mail marketing with my critique of your direct mail and my Direct Mail Facts & Figures Report.And of course there's even help for your website, you guessed it... Get a critique of your website and get my Internet Marketing Facts Report!Gil Carlson
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"CATALOG
FACTS & FIGURES"
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64 Fantastic Ways
to Increase Your
Catalog Response
Downloaded to you right away
and you'll even save 10 bucks!
Get it now for only
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64 Fantastic Ways to Increase
Your Catalog Response
I’ve got CATALOG MARKETING IDEAS for you! Use these 64 CATALOG MARKETING IDEAS to get CATALOG RESULTS! CATALOG DESIGN SECRETS to get you CATALOG MARKETING RESULTS now!
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64 Ways to Increase Your Catalog Response!
LINKS TO OTHER PAGES ON THIS WEBSITE:
Catalog Copywriting | Catalog Facts & Figures | Critique of Your Catalog | Catalog That Sells Supermarket Ideas for Your Catalog | Getting $$$ Out of Your Customers | What Really Works
