Antique Hardware & Home Catalog written and designed by Gil Carlson
Antique Hardware & Home Catalog written and designed by Gil Carlson
Antique Hardware & Home Catalog written and designed by Gil Carlson
Antique Hardware & Home Catalog written and designed by Gil Carlson
Healthier You Arterial Flush Kit newsletter catalog inside page - copwriting and design by from Gil Carlson
Alpine Publications dog books catalog cover - copwriting and design by from Gil Carlson
Healthier You Arterial Flush Kit newsletter catalog inside page - copwriting and design by from Gil Carlson
Healthier You Arterial Flush Kit newsletter catalog inside page - copwriting and design by from Gil Carlson
Healthier You Arterial Flush Kit newsletter catalog inside page - copwriting and design by from Gil Carlson
Using these powerful catalog design marketing secrets will give you greater catalog results! These pages are from an Antique Hardware & Home catalog that I helped them with. These were great folks to work with, they knew what it took to get results.
Notice how the catalog president, Tim Judge, appears on some of the pages? On a couple of the pages that aren't shown, his kids are there playing with some of the antique toys. Most catalog presidents are reluctant to appear in their catalogs. Tim even appreciated the great selling (entertaining & friendly too)  messages I had him spouting. His catalog design was stuffed full of great, friendly copy. His customers welcomed him as an old friend each time he showed up at their house in his catalog!
Wondering how you can increase catalog results with your catalog design? Just look at some of these great catalog marketing ideas... Notice all those products get your attention? And those tubs on the last page appear to be popping of the page? The tub on the bottom is larger and is extended over the border and off the page for a great 3D effect. 
Healthier You Arterial Flush Kit newsletter catalog inside page - copwriting and design by from Gil Carlson
Healthier You Arterial Flush Kit newsletter catalog inside page - copwriting and design by from Gil Carlson
Healthier You Arterial Flush Kit newsletter catalog inside page - copwriting and design by from Gil Carlson
Healthier You Arterial Flush Kit newsletter catalog inside page - copwriting and design by from Gil Carlson
Carushka Bodywear Summer Sale Catalog cover - copwriting and designed help from Gil Carlson
Carushka Bodywear Catalog inside page - copwriting and design help from Gil Carlson
Carushka Bodywear Catalog inside page - copwriting and design help from Gil Carlson
Carushka Bodywear Catalog cover - copwriting and designed help from Gil Carlson
Looking for some great catalog design ideas?  I'm proud to have worked with Carushka on her Carushka Bodywear Catalogs.

Hope you can make out that copy... I hate to brag, but I wrote some marvelous powerful catalog copy for her catalogs.

As a catalog consultant, I take great pleasure in seeing catalogs that make money. One way to increase catalog results is by having catalogs that have a strong personality, one that reflects the image of the owner.

One of the elements that added to the catalog design personality is the use of the sayings that appeared on most of the pages. These were a part of an overall theme and they can help to increase catalog results.

Notice the strong sense of movement and life in these Carushka Catalog pages?

I was try to work in some of my proven catalog design secrets. Such as the creme colored boxes that contain customer testimonials, the use of dropcaps to begin each copy block, and headlines that were powerful selling messages instead of the usual product name you see in catalog copy headlines.

There are many more catalog marketing tips that can be used for a powerful catalog design, and great catalog copywriting. I'll try to get to a few more later on this page.
Carushka Bodywear Catalog inside page - copwriting and design help from Gil Carlson
Carushka Bodywear Catalog inside page - copwriting and design help from Gil Carlson
Carushka Bodywear Catalog inside page - copwriting and design help from Gil Carlson
Healthier You tabloid Catalog inside page - copwriting and design by from Gil Carlson
Healthier You tabloid Catalog inside page - copwriting and design by from Gil Carlson
JDR Microdevices newsletter catalog - copwriting and design by from Gil Carlson
catalog copwriting for Lifestyle Fascination catalog by Gil Carlson
catalog copwriting by from Gil Carlson
Baron Barclay Bridge Supplies catalog - copwriting and design by from Gil Carlson
In these catalog designs for Baron Barclay and Alpine Publications, I was able to dig into my bag of catalog design secrets.

Notice how these covers play up what's inside and take advantage of  catalog design secrets to create a 3D effect?

One of my catalog marketing ideas is to make sure your catalog design is able to reach up off the page and reach out to that prospectve buyer.
Dr. Willix diet tabloid Catalog cover - copwriting and design by from Gil Carlson
Dr. Willix diet tabloid Catalog inside page - copwriting and design by from Gil Carlson
Dr. Willix diet tabloid Catalog inside page - copwriting and design by from Gil Carlson
catalog copwriting for Lifestyle Fascination catalog by Gil Carlson
Here's some powerful catalog copywriting I've written. Just some examples from the tons of catalog copywriting written for the Lifestyle Fascination catalogs.
They understood the power of catalog copywriting and allowed for plenty of descriptive catalog copy. I was able to weave a story, build up desire and motivate.
And check out my article... 28 amazing catalog copywriting tips.
This 4-page newsletter style mailer was just one of the many innovative mailings written and designed for Healthier You. They undertood the value of not being stuck in just a catalog design format. While we created great catalog designs, we also created tabloid-style catalogs, brochures and full page newspaper ads.
Here's a couple of pages of an amazingly powerful tabloid style catalog design. It was stuffed full of my great catalog copywriting! Just one of the many innovative Healthier You creations with my copywriting and catalog design secrets. They undertood the value of not being stuck in just a catalog format. While we created great catalog designs, we also created tabloid-style catalog designs as well as brochures and full page newspaper ads.
Here's an 8 page newsletter style mailing.  Just one of the many innovative mailings written and designed for Healthier You. They undertood the value of not being stuck in just a catalog format. While we created great catalog designs, we also created tabloid-style catalog designs, brochures and full page newspaper ads.
Get a critique of your catalog - boost sales
Discover what my "CATALOG CRITIQUE" can do to boost your catalog marketing results, click here:
CATALOG CRITIQUE

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Powerful Catalog Design Secrets From Gil Carlson
Powerful Catalog Design Secrets From Gil Carlson