Discover how you can effectively communicate with your catalog customers and prospective customers!
NEWSLETTER MARKETING
How a Simple
Print Newsletter Saved a Catalog Marketer...
CATALOG MARKETING IDEA: Newsletter Marketing
As a catalog marketing consultant, I did some work for Progressive Energy Corporation. Helping with redoing their catalogs, copywriting and figuring out how they could get better results.
Patrick Killeen had an interesting niche for his catalog, a selection of auto additives and small accessories.
LINKS TO GIL'S OTHER WEBSITES:
Internet Marketing Facts | 4 Steps to Profitable Website | Website Colors Boost Response Internet Copywriting Secrets Tips | Website Excitement Sells | Website Word Power
Discover what my "CATALOG CRITIQUE" can do to boost your catalog marketing results, get my personal critique of your catalog, click here:
Discover what my "CATALOG FACTS & FIGURES" special report can do to boost your catalog marketing results, get the catalog marketing results you deserve, click here:
Get These Catalog Layout & Design Secrets to boost Your Catalog Marketing Results!...
Click Below!
I’ve got INTERNET MARKETING SECRETS for you! Increase your WEBSITE RESPONSE with INTERNET MARKETING FACTS! Get WEBSITE MARKETING SECRETS in numbers and percentages. Don’t test… Get all the INTERNET MARKETING RESULTS now, click below...
Is your Website all that it can be? Let me take a look at it and share some of my Internet marketing and Website design Secrets with you... Click Below!
Catalog Marketing Friend,
Yes, 37 years of creating powerful catalog marketing and I have a lot of catalog marketing ideas to share with you! I have to tell you about my Catalog Facts & Figures report, and that I critique catalogs, plus I'm involved in writing, designing, marketing catalogs, powerful catalogs that sell!And how about the one catalog marketing and design book that will really help you to do amazing things to improve your catalog, it's my 64 Fantastic Ways to Increase Your Catalog Response, is just a click away!Did I tell you about my amazing new Mail Order Millionaire Copywriting Secrets Report for writing amazing catalog copy, and more?But, you don’t have to buy anything if you don’t want to, I’m giving away lots of valuable priceless catalog marketing ideas on this website. While I might not make a lot of money off this website, I’ll sure make some friends!Just take a look at those free catalog marketing articles on this website!Plus you can also get help for your direct mail marketing with my critique of your direct mail and my Direct Mail Facts & Figures Report.And of course there's even help for your website, you guessed it... Get a critique of your website and get my Internet Marketing Facts Report!Gil Carlson
Here's an
even better deal!
Download it now...
"CATALOG
FACTS & FIGURES"
Downloaded to you right away
and you'll even save 10 bucks!
Get it now for only
$14.95
Here's an
even better deal!
Download both of big
catalog copywriting reports
"Mail Order Millionaire
Copywriting Secrets" &
"Mail Order Millionaire
Copywriting Words"
They will be downloaded to you right away and you'll even save 20 bucks!
Get them both now for
a total of only
$29.95
Here's an
even better deal!
Download it now...
64 Fantastic Ways
to Increase Your
Catalog Response
Downloaded to you right away
and you'll even save 10 bucks!
Get it now for only
$14.95
Here’s a marketing story that goes back a few years, but the message still applies today, and could just make you a lot of money!
The woes of marketing Slick 50!
Then one evening I get this call Patrick, he was obviously very concerned as he explained his dilemma. He had several sleepless nights. The story is that his main product, and the one that he built his business on, was an oil additive called Slick 50 and he had a loyal following of Slick 50 customers. He wasn’t sure what they did with it all, but they kept buying it from him.
So now all this was about to end. It was now starting to be sold by all the big boys, such as Sears and Walmart. Not only were they selling it cheaper, but the distributor wasn’t too anxious to sell to him anymore.
Yes, he had a serious problem!
He had located another oil additive he could offer his customers, Flurocote, which actually turned out to be a better product than Slick 50.
So what should he do now?
That was the reason for his phone call. He was hoping I would have some advice for him.
Should he just start quietly start selling this new product, Flurocote, to his customers like nothing happened? How could he just stick it in his catalog? He spent several years touting Slick 50, now he was going to lose his credibility by telling his customers that Flurocote was a better product. Was this the end of his business?
The answer was obvious!
Gil to the rescue! After all these years in business and having my share of dumb mistakes, I’ve learned that it’s always best to be completely honest with your customers. And if you are honest with them, they’ll side with you.
Plus, I’ve learned that no matter how bad things look, there’s always a way to turn things around and often things will work out better than before.
Listening to the sincerity in his voice as he related his tale of woe, the solution was obvious, we would capitalize on this disaster, turn it around by being leveling completely with his customers.
I told Patrick “That’s it! We will take your conversation, with all it’s sincerity, and present it just like that it to your customers!
We needed to get this message out right away, before any more Slick 50 orders came in from his last catalog mailing. My suggestion was a newsletter that could offer Patrick’s story and offer the new product.
As you can see, it was a simple 4-page newsletter I put together very quickly, nothing fancy. And very inexpensive to print. But I have to brag a little, the copywriting was priceless! It was actually a unique message and marketing effort.
Did it work?
You bet it did! Patrick later told me that this inexpensive mailing took in a lot more money than any of his previous costly catalog mailings offering numerous products! Later this newsletter format was used to introduce other new products.
Ready to take a peek at some of the copy?
It started out…
“New Discovery Shocks PEC…
FLUROCOTE has 50.07% more “POLY” than Slick 50”
“Greetings my friend, I’m Patrick Killeen and I have some amazing news to tell you!
For years you have been a great fan of Slick 50. Sure, you’ve seen it increase performance and save fuel while it made engines run quieter and longer. And I’m sure, if you used it long enough, you’ve seen some of those cars and trucks that just kept running… running a lot longer then they were expected to.
Now there’s something better… it’s Flurocote Engine Treatment! So much better that I have to figure out how to convince you to use it.
Hey, aren’t you the guy that’s been pushing Slick 50 all these years? What’s going on?
Yes, that’s correct. For 9 years I’ve been promoting Slick 50.
To be honest, with you, I’ve recently had a lot of sleepless nights as well as lots of soul searching.
You see, Slick 50 has been the main part of my business all these years. And when I discovered how superior the Flurocote Engine Treatment was, I was shocked!
Sure, Slick 50 is a good product. The fact is Flurocote is better.
I consider you, as well as the rest of my loyal customers to be like family. And how could I keep such important news from you?
So I made the decision to promote the Flurocote Engine Treatment because it’s the best engine wear protector on the market!
Did I make a poor business decision? Am I risking the loss of all my customers by doing what I feel is right? Will you be unable to switch from Slick 50 in spite of all the facts?
I took a chance, will you?
Have I misjudged you? Are you really going to stick with Slick 50 in spite of all the facts that convinced me to switch to Flurocote Engine Treatment?
Will you switch to Flurocote with me? I sure hope so! In order to make this a success I need you. Honestly, I really do!
That’s why I’ve taken the time to put together this letter to let you what’s going on. And That’s not all… I figured that in order to convince you, I had to lay all the facts on the line and then make you the most exciting enticing offer possible. More on this exciting offer later. Let’s take a look at all the facts first.”
. . . . .
We’ll that’s the story I had to share with you, thanks for listening. Just remember that there’s more to getting good results than spending money on fancy, expensive printing. You need to communicate, cut out the barriers between you and that customer. And be sincere with an irresistible offer!
Marketing with newsletters is covered in my special report: 64 Catalog Marketing Response Ideas and there are still 63 more ideas waiting for you!
Gil Carlson
| ||||||
| ||||||
| ||||||
| ||||||
LINKS TO OTHER PAGES ON THIS WEBSITE:
Catalog Copywriting | Catalog Facts & Figures | Critique of Your Catalog | Catalog That Sells Supermarket Ideas for Your Catalog | Getting $$$ Out of Your Customers | What Really Works
